Campaign for vintage clothes by Machine-B

"Yes, we know you already know — resale is all the rage; secondhand is the new new. Still, while that may be the case, the two are still sold via their distinct channels and contexts. Through a new partnership, that’s exactly what London-based luxury fashion visionary retailer Machine-A and Paris-based luxury vintage stalwarts Byronesque have set out to change. Introducing ‘Machine-B’, a new venture that will see sought-after vintage pieces from five of the buzziest designers on the resale market curated alongside the Soho store’s current season buy. That’s right, you’ll now be able to cop grails from Rick Owens, Maison Martin Margiela, Raf Simons, As Four and Gareth Pugh’s most celebrated eras while stocking up on the cutting-edge new names that Machine-A’s so known for. Radical as the move may seem, at heart, it all comes down to a mutual “[appreciation for] creative integrity,” says Byronesque CEO Gill Linton. “The approach that Stavros takes in the contemporary buy is so similar to the way we sell contemporary vintage that it made complete sense that we do this together.” It’s also a noble attempt to encourage shoppers to think past the narrow confines of seasonality that fashion has traditionally relied on. As Michèle Lamy of Rick Owens says, fashion is “one continuous story. Like an architect who makes their mark and it’s lasting. No one would question or look back and judge their work within an ephemeral system like fashion. We talk about seasons and it’s silly.” Your queen has spoken!! Now go get shopping xoxo MS" -https://i-d.vice.com/en_uk/article/qjb477/fashion-news-round-up-gucci-balenciaga

It is quite interesting how campaigns which are not dependant on one particular feature due to their seasonality might look like but essentially there is nothing surprising in how fitting the clothes look together in the campaign. After all it is how the clothing is worn.

Research Part 2 - Project 4 Designer Campaign - Goom Heo

Confirm copying