Loewe FALL 2022 MENSWEAR

"There’s something so obnoxiously buzzwordy about “the metaverse”—the marketing machine’s new mantra—you almost feel sorry for the science fiction writer who coined it three decades ago. When Jonathan Anderson referenced it in his J.W. Anderson collection last week, he said, “I was using it more in an ironic way. The idea that it doesn’t really do anything.” For all its techy surrealism, his Loewe collection was not a wardrobe for the metaverse. In fact, it felt a lot like it was trolling the very idea of our digital existence lived on phones, and the hoopla whipped up around trendy concepts like the metaverse."

"Shoes looked like bags, and transparent coats were actually made of leather. Executed with deliberate naivety, Anderson’s subversions were testament to the frustrating limitations of the digital age: We’re so close, yet so far.

A series of garments satirized our relationship with technology."

"Anderson’s collection was an exercise in the surreal, but a post-digital era take on the genre, which he said was more “psychotic” in an existential way. (Try hard to understand the metaverse, NFTs and crypto-currency for long enough, and you’ll make yourself psychotic.) “Who are we? Where are we going? Is it real, is it not real? Are we in that moment? Do we believe what we say?” In a world where we’re more fascinated with creating a metaverse than improving the real one, those were good questions."

Research Part 2 - Project 5 Fashion Publication

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